01
Notice what happens.
Pick one situation that keeps coming up. What do you think, feel, and do?
For you and your business
More time to think.
More time
for your life.
Parind A Sarmalkar
Business Mindset Coach · Author
Founder, Igniite Ajna
In the last five years, I have coached more than 300 business owners.
I help business owners understand why they put off important work, struggle to say no, or keep doing everything themselves.
Why it matters
You built a business.
You need time to live, too.
You want the business to do well. You also want to spend time with your family, take a break, and trust your team to handle the work.
Time for yourselfTrust in your teamSpace to think ahead
How I help
Look at the choices
you make every day.
Do you lower your price before the customer asks? Take back work you gave your team? Put off a difficult conversation? We look at what makes you do these things, then work on what you can change.
02
Try a different response.
Quote your price without rushing to offer a discount. Give someone a task with clear instructions.
03
Practise it again.
See what worked and what needs changing. Try again the next time that situation comes up.
Your next step · Free community
Join
Ajna Business Circle.
A free place to think about your business, ask questions, and try ideas with other business owners.
Free to join. No sales pitching.
Open the channel and tap Follow. Details of sessions and the optional discussion group are shared there.
- MondayA short video about a situation you may face as a business owner.
- FridayOne simple idea to try in your business.
- Alternate
SaturdaysA live session with exercises and questions. - Along the wayFree guides and worksheets to help you work on what you learn.
The Business Growth Mirror
Why does that task
keep getting put off?
You plan to follow up with a customer, speak to a team member, or review your numbers. Then another day goes by. These 20 statements help you look at habits that may be getting in your way.
20 statements.
About 10 minutes.Try the Business Growth Mirror ↗
About 10 minutes.Try the Business Growth Mirror ↗
Free guides
Pick a guide.
Try one idea.
AI Made Simple
Use AI to write a first draft, sort information, and help with repeated tasks. Includes example instructions and a seven-day plan.
Get the free guide ↗: AI Made Simple on the resources pageThe YouTube Playbook for Business Owners
Set up your channel, plan your first ten videos, and follow a 30-day content calendar.
Get the free guide ↗: The YouTube Playbook on the resources pageMy books
Explore my books.
Factory Freedom Formula
View the book on Amazon for its details and price.
View on Amazon ↗: Factory Freedom Formula
The Trigger Matrix
Explore the free message guide for The Trigger Matrix.
Open the free message guide ↗A little about me
I have sat on both
sides of the table.
I spent more than 34 years in sales, marketing, and business leadership, including serving as Managing Director.
In the last five years, I have coached more than 300 business owners. We work on how they handle everyday situations—giving work to others, asking for the right price, making decisions, and doing what they planned.
My aim is to help 100,000 business owners build businesses that earn well and leave them time for life outside work.